The LDJCapital Chairman Joins Fanfare Advisory Board to Propel Social Commerce Transformation

Fanfare, the blockchain-powered Social Commerce marketplace, is pleased to announce the addition of an accomplished entrepreneur, investor, and speaker to our Advisory Board.

David Drake will provide counsel to Fanfare on international business development and investor relations, as well as critical matters pertaining to regulations and compliance.

Drake is Founder and Chairman at
LDJ Capital, a multi-family office which deals in worldwide funds accessing over trillions in assets and maintains over 50+ global directors and family office partners.

He also runs a US$200M LDJ Cayman Fund focused on cryptocurrency, mining, and ICO acquisitions. LDJ Capital Credit also offers middle market bridge financing to seed upcoming ICO’s.

“Having David Drake and his LDJ Cayman Fund as our investment partner builds beyond just credibility for Fanfare’s upcoming ICO and our vision for a successful and sustainable decentralized social commerce ecosystem. It is also a strong testimony about the integrity of the Fanfare team, and our commitment to create long term value for our stakeholders”, says Vincent Lim, CEO of Fanfare Global.

More recently, Drake is also seen as a leader in blockchain and cryptocurrency. He saw the value of digital assets before it became popular. It all started in 2011 when Drake collaborated on the JOBS (Jumpstart Our Business Startups) Act to create new laws underlying all fundraising in the U.S. for all ICOs.

Drake has represented the US Commerce Department at the Transatlantic Forum with the EU Commission in Brussels and Rome, as well as in the UK Parliament as a speaker. His pivotal contributions in the Crowdfunding Industry prompted an invitation to the White House Champions of Change ceremony.

In April 2012, David and
The Soho Loft Media Group (his financial media company), established a landmark crowdfunding meeting with SEC and FINRA, just after the JOBS Act was passed into law by President Barack Obama. Together with other leading pioneers, he established the Crowdfunding Professional Association (CfPA), which spawned the Crowdfunding Intermediary Regulatory Advocates (CFIRA).

“Fanfare is an e-marketplace change-maker. By using blockchain-based technology, Fanfare is bridging the gap between consumers and brands through the use of Consumer-Generated Shoppable Videos. With this technology, brands get to reward its consumers for their brand loyalty commensurately”, Drake said, “These are exciting times, and I am thrilled to be a part of a company that is revolutionizing the social commerce landscape.”

Presently on the advisory board of over 30 blockchain-based companies, Drake fully understands both the merits and challenges of the regulatory framework influencing the crowdfunding landscape and token offerings of the blockchain industry.

“As regulations surrounding the sale of crypto tokens continue to change and develop, David’s exceptional expertise and acute insight of the regulatory framework, as well as his wealth of experience and deep relationships with key regulatory bodies, will undoubtedly ensure that Fanfare’s ICO project has a solid compliant footing”, adds Vincent Lim.

About Fanfare:

Fanfare is a community-based two-sided social commerce platform for creating, curating and converting consumer-generated videos into instant Shoppable Videos for brands. It is purpose-built from ground up to enable Social Commerce. Its building blocks are conceived and created specifically with Social Commerce and Shoppable Videos in mind from the start. The features and functionalities have been well-thought out and designed precisely to help brands and consumers connect more intimately, by facilitating an integrated two-way Brand-Consumer engagement, so that brands can expand their relationships with their consumers to maintain trust, familiarity, and positivity. Fanfare’s unique feature is enabling a brand to convert any Consumer-Generated Video into a Shoppable Video with ease. Users can also easily post and share videos on Fanfare like on any social media platform. The added incentive is that brands can now accurately and cost-effectively add a BUY Button to any of these consumer-generated videos on Fanfare, converting them into Shoppable Videos. The advantages are that the content creator will get rewarded and the brands can harness the power of Consumer-Generated Videos to build their image, promote their products and drive immediate sales, or for lead generation, while at the same time, creating their own library of viral consumer-generated videos aggregated within their own channel. Fanfare’s unique model makes a complete change in the way social media users interact with brands and vice-versa, bringing more benefits to every stakeholder and creating a much better social commerce experience for everyone.