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Asia’s online population dwarfs other regions by far
Percentage of viewers
under 35 years old
The audience on YouTube & Twitch is larger than HBO, Netflix & ESPN combined
Amount of time users spend daily on the Chinese live-streaming platform Huya
Total number of minutes watched on Twitch in 2017, up 22% year-over-year
To date, there have been several landmark media rights deals, including:
NBA and Twitch
Twitch will broadcast all NBA eSports matches. This league operates much like the NBA with player salaries, marketing and product licensing.
NFL & ElectronicArts Sport
In April 2017, the NFL announced that in partnership with Electronic Arts it planned to air exclusive broadcasts of the Electronic Arts Sports Madden NFL 18 Championship and the Madden NFL 18 Ultimate League on a number of Disney networks.