January 19, 2018News

Disrupting the Influencer Marketing Industry through the Blockchain: Cryptocurrency and ICO expert joins Mavin Advisory Board

  • Mavin is a Swiss martech startup that has introduced a reward-based influencer marketing ecosystem on the blockchain. The startup takes up the idea from conventional influencer marketing platforms and revolutionizes it by using blockchain technology at its core, focusing on nano-influencers (<5000 followers) something no influencer marketing platform has done in the past. Mavin has proven to be the most productive technology for investors and a heaven for brands and nano-influencers. As of today, Mavin is happy to announce partnership with David Drake, LDJ Capital and Partners.

    David Drake, through his family office LDJ Capital, has acted as GP & LP investors with his partners in fund-of-funds, realty funds, venture capital funds & hedge funds. Mr. Drake’s investments currently have 50+ global directors that maintain relations with institutions & family offices with $1.5 trillion in assets.

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    David Drake

  • Mr. Drake is seen as a leader in cryptocurrency and in evaluating ICO’s. Mr. Drake saw the value of digital assets when everyone was avoiding it. It all started in 2011 when Mr. Drake collaborated on the JOBS Act to create new laws underlying all fundraising in the U.S. for all ICOs. His crypto hedge funds hold crypto, ICOs, and fintech equity as seed investments to help new coins to be made via ICOs. His company also offers bridge financing to seed upcoming ICO’s.

    “Mavin’s rewards-based, AI-driven and blockchain-powered influencer marketing platform is set to change the rules of the game. Coupled with human verifiers, this framework architectured by Mavin is something to watch for as it is poised to level up the credibility of the ecosystem. The marketing industry has been waiting for this solution. Blockchain technology with Mavin’s expertise and execution can propel this to the right direction. I am thrilled to be a part of this project as their Board Advisor.” — David Drake, Chairman at LDJ Capital

    His access with 100,000 investors is maintained through his media asset, The Soho Loft Media Group, which has produced & sponsored over 1100+ finance conferences since 2002 like the events with institutional media leader Thomson Reuters & sponsors from Nasdaq, NYSE, KKR, & the Carlyle Group. LDJ Special Situations partners have invested $100 Million in Alibaba & Palantir.

    Born in Sweden & fluent in six languages, Mr. Drake has an MBA in Finance & an MA in International Law & Economics from George Washington University in DC where he was awarded the Wallenberg Scholarship for academic merit.

    “We are about to disrupt a whole market with our innovative approach of using the blockchain to give the nano-influencers, the target-group with the highest engagement rate, a chance to monetise their social media followers by connecting them with brands & their marketing budgets. We are super excited to have David on board — with his broad expertise in the crypto-world and with his background in finance he is the perfect choice for giving Mavin the right advice on its strategic direction. He will be spearheading our efforts opening the Mavin New York office which is planned in the course of 2018. Welcome aboard David!” — Daniel Jazbec, CEO Mavin

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